Protein challenge
We have divided campaign’s communication for 3-month periods bearing in mind the effectiveness of each tool during given time of year and adapting to consumer behavior. We have appeared with non-standard activities in the fitness industry merging mini event format with online communication. We reacted on daily basis to fluctuating influencer market marking sports we believed would be interesting.
We have carried out engaging creations and SM content on an ongoing basis.
INFLUENCER MARKETING
The influencer campaign have been divided
by paid and barter influencers. The influencers
along with Wroclaw Panthers as a Protein Team
continuing challenges introduced in CityFit
created a series of dietery guidelines and
exercise videos. We have invitedmicro influencers
to our sports team endorsing them with helpful
gadgets useful for daily activities and suitable
after-training protein dose.
EVENT MARKETING
In December and January we have
invited CityFit sports clubs members
throughout Poland to the Protein
Team as a part of cross-marketing.
SOCIAL MEDIA
The goal of social media campaign
was. sole information about new range
of products and also building product
awareness along with increasing sales.
In the Facebook and Instagram campaign
we used such formats such us: video,
carousel, photo and also a mix of goals:
range and www traffic to maximize
the effectiveness of our actions.
The campaign was conducted at the turn
of November and December 2019 and
also in the second half of March 2020.
