Warsaw Volkswagen Dealers Group
Synergy of activities and cooperation as a key to success
Goals
- Organization and coordination of marketing activities for Warsaw VW Dealers
- Implementation of KPI and importer
We've done
We have created Warsaw Dealer Group- we coordinated activities of every single VW car showroom in capital city. We designed an integrated strategy based on brand’s CX, thanks to that advertising became uniform and gained momentum. We gave up standard car exposition and increased pressure on event marketing, creating unique customer experience.
Results
- Increased brand’s market share
- Organization of 32 events lasting a total of 80 days
- Expanding the sales funnel and reaching 100% of annual strategic goals
- Establishing fruitful cooperation between dealers
- Meeting 100% of importers annual sales target
- Over 6000 acquired leads, 112 test drives and 31 sold cars
- Assuring consistency on every step of the process(design,CX, CRM, reporting)
- Maintaining contact network with dealers. High scoring of agency activities by the VW group.